Revolve and Muus Collective take Bellemint fashion styling game to global market

Fashion retailer Revolve Group and game maker Muus Collective are launching the Bellemint fashion styling game on the global market. Following a successful U.S. launch, Bellemint is now available on Google Play and the iOS app store around the world. The game has already had more than 100,000 installs to date, said Sarah Fuchs, co-CEO of Muus Collective, in an interview with GamesBeat. The fashion styling game from the women-led studio seamlessly merges interactive play with real-world shopping. To be clear, the game was created by Muus Collective and it belongs to them, but strategic retail partner Revolve is offering it to their customers, who can buy Revolve clothes via the game. “We’ve seen such an incredibly positive response from our U.S. cohort. And we’re seeing interest from the broader community on social media. So we thought that Women’s History Month was the perfect time for our women-led studio to go global with our first game,” Fuchs said. “It comes just in time for som ... Read full article.