Its demise was the most obvious sign of growing troubles and dimming expectations for a space that has spawned hundreds of startups over the last few years. A handful of other companies have shuttered, downsized, or pivoted in recent months as well. Venture investments have flagged. And the collective industry hasn’t made a whole lot more progress toward that billion-ton benchmark.
The hype phase is over and the sector is sliding into the turbulent business trough that follows, warns Robert Höglund, cofounder of CDR.fyi, a public-benefit corporation that provides data and analysis on the carbon removal industry.
“We’re past the peak of expectations,” he says. “And with that, we could see a lot of companies go out of business, which is natural for any industry.”
The open question is: If the carbon removal sector is heading into a painful if inevitable clearing-out cycle, where will it go from there?
The odd quirk of carbon removal is that it never made a lot of sense as a business proposition: It’s an atmospheric cleanup job, necessary for the collective societal good of curbing climate change. But it doesn’t produce a service or product that any individual or organization strictly needs—or is especially eager to pay for.
To date, a number of businesses have voluntarily agreed to buy tons of carbon dioxide that companies intend to eventually suck out of the air. But whether they’re motivated by sincere climate concerns or pressures from investors, employees, or customers, corporate do-goodism will only scale any industry so far.
Most observers argue that whether carbon removal continues to bobble along or transforms into something big enough to make a dent in climate change will depend largely on whether governments around the world decide to pay for a whole, whole lot of it—or force polluters to.
“Private-sector purchases will never get us there,” says Erin Burns, executive director of Carbon180, a nonprofit that advocates for the removal and reuse of carbon dioxide. “We need policy; it has to be policy.”
What’s the problem?
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