Prime Video is beginning an AI dubbing pilot program for select movies and series

In an effort to make movies and TV shows more accessible on Prime Video, Amazon announced that it's testing an AI dubbing system that will translate select content on the company's streaming service into other languages. Amazon says that "AI-aided dubbing" will be available in English and Latin American Spanish on 12 licensed movies and series available through Prime Video, including "El Cid: La Leyenda, Mi Mamá Lora and Long Lost." That the company describes it as "AI-aided dubbing" rather than just AI dubbing appears to be key here. Amazon says it's taking a hybrid approach where "localization professionals collaborate with AI." A safe guess would be that Amazon's AI system takes a first pass at generating dubs and then professionals edit them for accuracy and fit. Creating captions, subtitles and dubs is a fairly big business, especially now that streaming has increased the number of films and series that are made every year and licensed to be viewed around the world. It makes sen ... Read full article.