Would You Pay $100 for Grand Theft Auto VI?

The jump from $60 to $70 for blockbuster games has already proved divisive for longtime gamers. But would you pay $100 for what’s easily going to be the biggest game of 2025, Grand Theft Auto VI? One analyst thinks publisher Take-Two Interactive is aiming for a “previously unheard of price point” for GTA VI, so long as it comes with fake money usable in GTA Online. The analysis is from Wedbush Securities’ managing director of equity research Michael Pachter, as first reported by VGC. Pachter wrote in a research note that Take-Two “can offer consumers an incentive” to drop $100 on a game with the promise of a reward of “a large amount of in-game currency to be spent on GTA Online.” GTA Online is a major revenue stream for Take-Two. In its latest quarterly earnings report, the publisher claims the online multiplayer mode from GTA V was still one of its biggest hitters, despite the mode being nearly 12 years old. The game has made more than $9.54 billion since launch, according to the c ... Read full article.