iPhone 16e is a big risk for Apple, and this survey shows exactly why

Apple’s new iPhone 16e has a lot going for it, but it’s not quite the device many were expecting. Both in name and price, it’s not an iPhone SE. And a new survey of buying habits among Apple customers—and especially iPhone SE buyers—shows why the new model is a big risk for Apple. iPhone SE owners’ history reveals little interest in premium iPhone offerings The latest CIRP report has to do with the iPhone SE user base. It looks at how iPhone SE owners compare to the rest of the iPhone user base when it comes to buying habits. Specifically, the report answers the question: what was the last device these iPhone owners had? The data shows that Apple has a big challenge on its hands convincing SE owners to choose the iPhone 16e as their next smartphone. Michael Levin and Josh Lowitz write: Overall, it appears iPhone SE buyers stayed with a low-price, minimal feature phone, rather than upgrading from an iPhone SE to more expensive models. […] Perhaps most interesting, 26% of SE buyers ... Read full article.