Instacart on Tuesday launched a suite of artificial intelligence tools for grocers to deliver more personalized shopping experiences and improve retail operations.
CEO Chris Rogers told CNBC that the announcement is a major step forward in the company's enterprise strategy, which has grown to power hundreds of digital storefronts.
"It's taking everything that we've been building for retailers over the last decade, and it's bringing it into the AI era," Rogers said. "It's really about putting enterprise-grade AI tech in every grocer's hands, whether it's a small, local independent or a national chain."
The collection of new AI Solutions includes an AI shopping assistant that grocers can provide to shoppers for personalized meal planning, budgeting, and product recommendations.
Dubbed Cart Assistant, the agent can be used across retailers' websites through Instacart's Storefront Pro or integrated into the company's AI-powered shopping carts in-store, according to a release.
Sprouts Farmers Market and Kroger will be the first to roll out Cart Assistant on its website and app.
"AI is transforming the way people shop and today's customers want the experience to be more personal and intuitive," said Sprouts President and Chief Operating Officer Nick Konat in a release.