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Key Takeaways Although you’re under pressure to boost conversions during peak season, you must resist the temptation to lower security standards.
Thoroughly vet third-party suppliers, as these relationships introduce potential security risks.
As the year winds down, brand impersonation ramps up. You must monitor and protect your online brand name usage.
Prepare for AI-enhanced social engineering, and be sure to regularly back up your key files.
The last quarter of every year is the peak season for ecommerce retailers and cybercriminals alike. Recent analysis found that 4.6% of attempted ecommerce transactions globally were suspected to be digital fraud during the 2024 Black Friday period. In the UK alone, consumers lost over £11.5 million to fraud last holiday season. During the brief window from November 2023 to January 2024, a staggering 16,000 reports were filed, alerting authorities to instances of online shopping fraud.
Meanwhile, as many as 75% of merchants surveyed in a 2024 study reported feeling overwhelmed by the scale of policy abuse, and 84% agreed that it is becoming harder to detect fraudulent activity.
Thus, here are five tips and considerations on how to protect yourself, your brand and your customers during peak ecommerce season.
Related: The 7 Types of Ecommerce Fraud Schemes You Should Know About
1. Resist the temptation to lower security standards
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