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Key Takeaways Get ahead of holiday fatigue with fresh messaging. Test some new ideas against your traditional messaging and increase the budget on whichever performs better.
You miss two-thirds of holiday shoppers if you only advertise online, so test offline tactics as well.
Reactivate past customers to maximize ROI. You can do this by sending personal reminders, using future spending hooks and rewarding loyalty.
Every holiday season, people across the U.S. open their wallets — and not just for gifts under the tree. Purchases this time of year range from festive home décor and extravagant grocery hauls to driveway cleanings, light installations and even last-minute doctor or dentist visits before benefits expire.
Holiday spending touches nearly every sector — not just retail — and it keeps climbing year after year.
In fact, U.S. holiday spending is expected to hit a record-breaking $979 billion this season. Even during recessions, holiday shopping proves resilient. For many small businesses, this period is critical: About 50% report generating more than a quarter of their annual revenue during the holidays.
At PostcardMania, my $119 million marketing technology company, Q4 and Q1 are consistently our strongest quarters. It’s always a top priority of mine to maximize our sales during this time. Over the years, I’ve refined strategies that maximize holiday revenue, and I want to share some of those with you here.
Related: 3 Tactics to Turn One-Time Holiday Shoppers Into Year-Round Buyers
Get ahead of holiday fatigue with fresh messaging
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