If you've ever felt tricked into an Amazon Prime subscription or found it almost impossible to cancel, you're hardly alone. In fact, the Federal Trade Commission agrees that the process has been anything but simple. After filing a lawsuit against Amazon in 2023, the retailer was just hit with a massive $2.5 billion settlement
That historic number isn't just a slap on the wrist. The FTC says $1.5 billion is being set aside to repay eligible subscribers, with the other $1 billion going to a civil penalty. While Amazon didn't admit to any wrongdoing, it is being forced to make some changes. The settlement demands a "clear and conspicuous" option to decline Prime during checkout and, finally, a simpler cancellation process.
"Amazon and our executives have always followed the law, and this settlement allows us to move forward and focus on innovating for customers," Mark Blafkin, Amazon senior manager, said in a statement. "We work incredibly hard to make it clear and simple for customers to both sign up or cancel their Prime membership, and to offer substantial value for our many millions of loyal Prime members around the world."
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Why did the FTC file a lawsuit against Amazon?
The FTC filed suit against Amazon accused the company of using "dark patterns" to nudge people into Prime subscriptions and then making it too hard to cancel. The FTC maintained Amazon was in violation of Section 5 of the FTC Act and the Restore Online Shoppers' Confidence Act.
"Specifically, Amazon used manipulative, coercive or deceptive user-interface designs known as 'dark patterns' to trick consumers into enrolling in automatically renewing Prime subscriptions," the FTC complaint states.
Who's eligible for Amazon's payout?
Amazon's legal settlement is limited to customers who enrolled in Amazon Prime between June 23, 2019, and June 23, 2025. It's also restricted to customers who subscribed to Prime using a "challenged enrollment flow" or who enrolled in Prime through any method but were unsuccessful in canceling their memberships.
The FTC called out specific enrollment pages, including Prime Video enrollment, the Universal Prime Decision page, the Shipping Option Select page and the Single Page Checkout. To qualify for a payout, claimants must also not have used more than 10 Amazon Prime benefits in any 12-month period.
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