AMD says the $549 RX 9070 is real but doesn’t deny reports of possible bait and switch
Published on: 2025-06-29 15:16:07
is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.
Yesterday, reviewers agreed: AMD is finally beating Nvidia with its RX 9070 and RX 9070 XT graphics cards, assuming they actually launch with sufficient stock at their $549 and $599 prices.
But this morning’s launch, while better than recent Nvidia launches in terms of supply, may not have met that bar — and AMD would not deny reports that even the best-priced models of these GPUs are capped to specific quantities, after which they may be sold at higher than $549 or $599.
When The Verge checked this morning, major US retailers Best Buy and Newegg listed as few as a single model of each GPU at their MSRP, which sold out quickly, of course. Most cards are listed for a $100 premium over that MSRP, if not more.
Micro Center appears to be doing far better, with as many as five 9070s and five 9070 XTs at MSRP and a website that claim
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