Key Takeaways Morrissey’s mother, Susan White Morrissey, co-founded the company in 1997 to make cashmere more accessible.
White & Warren focused on wholesale for decades but has since incorporated a robust DTC strategy.
Morrissey intends to future-proof the company and double its revenue over the next three to four years.
When Catherine Morrissey, president of cashmere-focused women’s clothing brand White & Warren, stepped into her current role, she had a keen sense of her priorities — an ethos she attributes to her mother, Susan White Morrissey, the company’s founder and CEO.
Image Credit: Courtesy of White & Warren. Catherine Morrissey.
“From the day I started at White & Warren, I saw firsthand how much attention to detail my mom brought to everything,” Morrissey tells Entrepreneur. “She didn’t miss a thing when it came to quality — whether it was a sweater’s tension, uneven linking, the spacing on a line sheet or data that didn’t add up. I quickly learned to adopt that same mindset.”
Susan White Morrissey and Barbara Warren co-founded their New York City-based, namesake fashion brand in 1997 with a clear goal: to make cashmere more accessible at a time when the fabric didn’t enjoy the popularity it does now.
Related: ‘We Got So Many DMs’: This 27-Year-Old Revamped Her Parents’ Decades-Old Business and Grew Direct-to-Consumer Sales From $60,000 to Over $500,000
“I’ve always had a heavy hand in the creative side.”
Although Catherine Morrissey hadn’t always anticipated working at her mother’s company, she grew up surrounded by the fashion industry (her father was an executive vice president at Macy’s) and developed a passion for it.
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