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Key Takeaways Customers influence trust and buying decisions more than traditional advertising or celebrities.
Empowering regular people to share experiences drives authentic reach and loyal brand advocacy.
Brands win when they co-create stories with their users, not broadcast at them.
Like many leaders, I’ve been fielding questions about AI and its impact on our team’s roles. One of the most honest questions I’ve heard came up at our last town hall: “What if I get so good at using AI that I end up replacing my own role?”
My reply? “If you can make yourself ‘obsolete’ in one area, that’s not the end of your job. That’s the beginning of a new role.”
The conversation captures today’s reality: as AI transforms the way work gets done, we all need to lean in to rethinking our skill sets – and actively seeking out opportunities to upskill. People are understandably feeling FOBO – the fear of becoming obsolete amid AI-driven downsizing. But FOBO isn’t just about anxiety, it’s also a call for learning, reskilling and embracing evolution in the workplace.
According to the World Economic Forum’s 2023 Future of Jobs Report, 60% of workers will require training by 2027 to keep pace with evolving job demands. But only half of employees currently have access to adequate training at work.
That gap is an opening for companies with credible learning programs: offer timely, actionable training — certification programs or training hubs — and you can help people navigate change, build new skills and gain confidence in a shifting labour market.
As the CEO of a learning commerce platform, I’ve seen companies successfully monetize their expertise through education programs — all while building customer loyalty and engagement. Smart brands are now expanding their offerings to meet today’s learning demand. Here’s how to tap into the growing need for reskilling and turn the push for new skills into customer confidence, deepened engagement and viable revenue streams.
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