Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways AI is helping creators and video editors streamline workflows from content planning to color grading. This saves time and results in higher-quality deliverables.
YouTube’s native AI-based functionalities are designed to make content more accessible and to promote human creativity. Auto-generated and auto-translated subtitles as well as auto-dubbing maximize creators’ international reach. YouTube Studio tools such as Ask AI are designed to provide inspiration and insights.
While YouTube banned low-quality AI content farms, more and more creators are effectively integrating AI-generated elements into their videos.
Artificial intelligence is having a transformative impact on every aspect of the creator economy, a market currently worth $250 billion and set to reach $528 billion by 2030.
Currently, some of the biggest shifts are happening in video content, particularly with the recent release of models such as OpenAI’s Sora 2.
As the biggest video content platform out there, YouTube is a showcase for how AI is reshaping video — and how both creators and video marketers can harness it without sacrificing authenticity.
Related: MrBeast Says AI Videos Create ‘Scary Times’ for ‘Millions of Creators’ on YouTube
1. Faster high-quality video edits
One of the principal ways AI is impacting video content is through AI-powered editing tools. While the proliferation of low-budget online AI video editors has led to an increase in low-quality content, AI-based functionalities in video editing suites like Adobe Premiere Pro and Final Cut are game-changers for professional editors.
... continue reading