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Key Takeaways Athletic Nicotine makes low-dose, slow-release nicotine pouches without the smoke.
Founder Jason Winn reimagined nicotine use for high-performance athletes.
But building a brand that promotes moderation is a delicate balance.
Most brands are marketed to sell as many units as possible. But Athletic Nicotine comes with a different playbook. Use less, benefit more.
The company makes low-dose, slow-release nicotine pouches designed to sharpen focus without the smoke or tobacco. Each pouch contains 1.5 milligrams of synthetic, pharmaceutical-grade nicotine. The result is a subtle lift rather than a jolt, a way to stay locked in without overstimulation.
This has made the product popular with some athletes, trainers, and even doctors who see nicotine as a tool for focus rather than a habit to hide. At events like Running Man, the company reported selling out its entire supply within hours.
For founder Jason Winn, that reaction confirmed why he launched the product in the first place. “People want something clean that helps them focus, but they don’t want to feel dependent. That’s what we’re building toward.”
Related: This Entrepreneur Turned a Dry Skin Problem Into an Eight-Figure Business After Asking, ‘Why Doesn’t This Product Exist for Men?’
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