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Key Takeaways Promote to your loyal customers first, use AI to work smarter, play to your strengths, and bundle instead of discounting.
Partner with other small businesses, leverage micro-influencers or local creators, and focus on one signature product or service.
Plan ahead for storage and fulfillment, extend the sale window, and keep in touch with customers you already have.
Cyber Monday often feels like a playground for big brands. They have entire teams, massive ad budgets, and the ability to flood every channel at once. But that doesn’t mean smaller businesses can’t win.
What small teams lack in budget, they make up for in speed, creativity and agility. While big companies are tied to rigid plans and endless approval layers, small businesses can pivot quickly, try new ideas and connect with customers on a more personal level. On Cyber Monday, that kind of agility can be more powerful than any expensive ad campaign.
Related: I’ve Managed Over 150 Ecommerce Stores — Here’s How to Actually Win Cyber Monday Sales
Promote to your loyal customers first: They’re your secret advantage
According to Detailed Drivers, repeat customers account for up to 60% of revenue for many small service-based businesses. That is why your existing audience should be the first to hear about your Cyber Monday offers. Reaching loyal customers costs almost nothing compared to trying to win over new ones.
Send them early access to your sale, a personalized offer or even a simple thank-you message. It’s free to do, but it creates a strong emotional connection. These customers already trust you, and that trust can outperform any ad budget.
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