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Key Takeaways Ask for reviews immediately. When you do so, the customer’s experience is still fresh in their minds, and giving a review feels like the natural way for them to close the loop.
It’s not always necessary to offer incentives for customers to review your business. If you time your requests well, they will feel like they’re simply fulfilling the last step in the sales process.
Don’t count on other platforms to display your reviews for you. Showcase your reviews on your website and on social media — this gives you more visibility and quality control.
Word of mouth is still the best marketing channel there is. In fact, in the United States, it’s the single largest source of brand discovery on the internet. That means reviews and testimonials are worth their weight in gold. But many businesses don’t leverage social proof effectively enough to get the full benefits it can provide.
Reviews don’t appear out of thin air, and simply having them isn’t enough. You need to put work into getting them, filtering them and displaying them in the right places so they deliver maximum impact for your business.
Below, I’m going to share some of the strategies I’ve used to get nearly 19,000 glowing reviews for my home services company, Roof Maxx — and how you can do the same.
Related: 4 Things to Know About Online Reviews (and Why You Can’t Afford to Ignore Them)
The best way to conquer your fear of asking for reviews is to do it faster
A lot of business owners aren’t proactive about asking customers for reviews, and here’s why. They worry that making the request will be annoying and that annoyed customers won’t leave positive reviews. It’s a completely understandable concern. It just also happens to be untrue.
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