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Key Takeaways Strong daily habits and a clear vision can turn limited resources into real opportunities.
Serving others builds social capital that supports long-term business growth and resilience.
Leo Cervantes, a Hispanic immigrant, rose from abject poverty in Nezahualcoyotl (Neza), Mexico, to become a successful and respected New Jersey restaurateur, councilman, community leader and author.
His personal memoir inspired many, earning praise from Bruce Springsteen, who called Leo the “Epitome of the American Dream.” Leo’s story reflects a “Mexi-CAN” attitude, a Don Quixote-like determination to pursue dreams against all odds.
Beyond his personal success, his journey illustrates how foundational habits, community service and resilience can shape any entrepreneur’s path, regardless of background or industry.
Related: 5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes
Leo grew up in extreme poverty in Neza, living next to an illegal garbage dump. One of five children, he often went without food or shoes and was forced to end his formal education after 9th grade to help his family survive.
At 19, with $700 from his brother, he flew to the U.S. in search of opportunity and a better life. For entrepreneurs, Leo’s beginnings serve as a reminder that circumstances do not define potential — vision, mindset and habits do.
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