Key Takeaways Ho left Wall Street and launched her skincare and haircare brand Evereden in 2018.
Evereden’s sales skyrocketed from the start — and continued amid the “Sephora kids” craze.
Now, the brand is using its Series C funds to invest in research and development and its own lab.
Kimberley Ho quit her job on Wall Street in 2017 to pursue an ambitious business idea: She wanted to create a “different kind of skincare brand” for kids and their families — one with safe, dermatologist-approved ingredients.
Image Credit: Courtesy of Evereden. Kimberley Ho.
As someone who had struggled with eczema growing up and had professional experience investing in organic brands, Ho was well-positioned to execute her vision.
Ho launched her skincare and haircare brand Evereden with her husband, Huang Lee, in 2018, several years before headlines touted the rise of “Sephora kids,” those tween shoppers snapping up adult brands and products at the global beauty retailer.
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Those Gen Alpha consumers (born between 2010 and 2024) have high expectations for their skincare products, according to the founder and CEO.
“ When they look for skincare products, they gravitate toward products that are made just for them,” Ho says, “so speaking to their individuality as young people becoming who they’re about to be. That’s why many of our products have seen the success they have.”
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