Thanksgiving is still a few weeks away, but early Black Friday sales are already heating up, and US shoppers are more than ready for them. Concerned about tariffs and rising prices, more than 50% of people are planning to shop during Black Friday sales to save money on tech devices for the holidays.
But when is the best time to smash the buy button to get that new laptop, TV or smartphone? I spoke with CNET's resident tech and shopping gurus to get their expert advice on when to shop for devices and how to find the best deals.
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Key takeaways Many US adults (59%) are interested in purchasing tech devices this holiday season. Smartphones (26%) and laptops (23%) are at the top of shoppers' lists.
The average US shopper plans to spend $931.18 on tech devices this holiday season and millennials plan to spend $139 more.
More than half (59%) plan to shop Black Friday sales to save money on holiday tech purchases, followed by comparison shopping (37%).
Half of shoppers plan to shop for tech early (August to October), but a quarter plan to shop in November.
Nearly 9 in 10 (87%) have shopping concerns about purchasing consumer tech this holiday season, including rising prices and tariffs.
Shoppers plan to spend an average of $931 on tech this holiday season
CNET found that US shoppers plan to spend an average of $931 on tech this holiday season and a few devices top their shopping lists. The millennial generation expects to spend more, with an average of $1,070 on tech this holiday season. Gen X plans to spend the least, at $747.
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