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Key Takeaways AI-driven optimization delivers major efficiency gains, making enterprise-level performance accessible to every advertiser.
Hyperlocal context transforms ads into timely, relevant assistance that earns trust and engagement.
The advertising industry loves talking about transformation. Right now, we’re actually living through one: AI and hyperlocal targeting are converging to solve a problem marketers have chased for decades.
Let’s start with AI, because amid the hype, advertisers are missing what actually works.
Machine learning has moved far beyond basic audience segmentation. Today’s AI can analyze thousands of performance signals in real-time, automatically adjusting bids, creative selection and audience targeting to maximize outcomes across the entire marketing funnel. What once required teams of analysts and weeks of testing now happens automatically, continuously and with far greater precision.
We’re seeing this play out in our own platform data. Advertisers using AI-powered click optimization are experiencing CTR lifts averaging 134% — more than double the amount of clicks over 11 months during 2024-2025 compared to traditional CPM bidding. Those focused on conversions are seeing a median 35% improvement in cost-per-acquisition. These aren’t marginal gains — they represent a fundamental improvement in advertising efficiency.
But here’s what’s really exciting: this technology is no longer exclusive to Fortune 500 brands with massive teams and budgets. AI is putting powerful ad tools into everyone’s hands, making enterprise-level performance accessible to businesses of all sizes. A regional insurance agency can now leverage the same advanced machine learning capabilities as a national carrier.
Related: Tech Giants Are Leading the Charge in AI Advertising Campaigns, But Here’s How Startups Can Still Compete
The context advantage
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