Key Takeaways Apple and Issey Miyake jointly unveiled the iPhone Pocket, a 3D-knit, limited-edition wearable for carrying an iPhone and small essentials, earlier this week.
The product, which goes on sale in select global markets, including the U.S., on Friday, marks the two brands’ first official product collaboration.
The iPhone Pocket comes in two configurations: a $150 short strap and a $230 long strap.
Apple is releasing a unique iPhone accessory called the iPhone Pocket, which Apple said in a press release is inspired by the concept of a “piece of cloth.”
The iPhone Pocket is a ribbed, 3D-knit structure that is designed to hold your iPhone and other small essentials, like AirPods, cards or keys. The Pocket can hold any iPhone and comes in two configurations: a $150 short strap with eight colors, including lemon, purple and pink, and a $230 long strap in sapphire, cinnamon and black. The short iPhone Pocket can be looped onto a wrist or tied onto bags, while the long version can be styled as a crossbody bag.
Long iPhone Pocket in cinnamon used as a crossbody bag. Credit: Apple
Apple announced on Tuesday that it partnered with Japanese fashion house Issey Miyake to launch the limited-edition wearable on November 14, both online for customers in the U.S., UK, France, Greater China, Italy, Japan, Singapore and South Korea, and at select Apple Store locations.
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Molly Anderson, Apple’s vice president of industrial design, said in the press release that Apple and Issey Miyake “share a design approach that celebrates craftsmanship, simplicity and delight.”
“This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products,” Anderson said.
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