By all appearances, Call of Duty: Black Ops 7 features a not insignificant amount of AI-generated art, Kotaku reports. The game's over 680 Calling Cards — collectible backgrounds earned through in-game achievements or purchases — appear to be the main offenders, featuring art that imitates the knockoff animation style of ChatGPT.
While it's hard to authoritatively claim that Studio Ghibli-inspired illustrations are a smoking gun, the Calling Cards players have spotted do at the very least seem unpolished for a splashy $70 game. Activision has also confirmed that the game's development team used "generative AI tools to help develop some in-game assets" in a disclosure on the Black Ops 7 Steam page, which certainly won't dissuade anyone’s suspicions.
In a statement to Kotaku, Activision also didn't deny the possibility, noting that AI was one of several "digital tools" it used "to empower and support our teams to create the best gaming experiences possible for our players." Using AI-generated art or at least AI art edited by a human could have saved Activision and developer Treyarch money during development. But it's also possible these in-game rewards look weird because they were made in the rush to get the game out the door.
Call of Duty: Black Ops 7 has the honor of being the first in the franchise to launch on Xbox Game Pass, one way Microsoft hopes to justify the subscription's recent price hike. That the game features AI-generated assets might dampen some player's excitement, but Black Ops 7's campaign seems like the more pressing issue. It requires an internet connection to run because it was designed to be played in a "squad" of four, but even if you play with in-game bots, you still can't pause the game.