Adam Breeden/ZDNET
TV sales come and go throughout the year, but Black Friday and the holiday shopping season are often the best time to find the steepest markdowns. Big brands like LG, Sony, and Samsung, as well as smaller names like TCL and Hisense, are already offering deals on a wide range of products, from premium OLED TVs to entry-level smart TVs. You can even find bundle deals featuring home audio equipment, gift vouchers, and other goodies, so you can have a few surprises when it comes time to open gifts.
Also: The best Black Friday 2025 TV deals actually worth your time
That being said, stores will often have a limited supply of TVs during actual Black Friday/Cyber Monday sales. If you're in the market, I highly recommend tracking TV prices regularly and not waiting until official sales start, in case you see a deal that's too good to pass up. Deals and prices are notoriously in flux during Black Friday, with many sales and discounts ending at specific times, which makes it challenging to get what you need at the price you want.
We test dozens of TVs every year at ZDNET, both in real homes and at our dedicated testing lab, and will help you find the best fit for your budget and your living room during the holiday season.
Also: The top 6 TVs our readers bought this year (no. 1 isn't a Sony or Samsung)
What makes a good Black Friday TV deal?
Adam Breeden/ZDNET
Personally, I never bother to look at a TV discount unless it's at least 20% off. Anything less, and you may as well pay full price. I also consider what features a TV offers to find the best balance between cost and performance, because wanting to save money shouldn't mean having to skimp out on features you want for your home theater. Conversely, you'll want to ensure that you're not overpaying for features you won't use. There are three questions I ask while digging through TV offers:
Is it from a trusted brand, and at least 20% off?
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