Facebook creators are getting a new tool to help them protect their work from being ripped off by others. On Monday, Meta introduced Facebook content protection, a mobile tool designed to detect when a creator’s original reels posted to Facebook are being used without their permission.
If the creator is alerted that someone else is using their reels, they’ll also have the ability to block the reel’s visibility across both Facebook and Instagram or track the reel’s performance and optionally add attribution links to their work.
Or they can opt to release their claim on the reel, allowing it to remain visible on Meta’s platforms.
Meta says the addition of the content protection feature is part of its work to help original creators succeed on Facebook, without being drowned out by copycats. As part of this initiative, Meta said in July it had taken down around 10 million profiles that were impersonating large content creators, and had taken action against 500,000 accounts engaged in spammy behavior or fake engagement.
Image Credits:Meta
Although the new system also works to protect original content that’s posted on Instagram, it requires that creators post their reels to Facebook to have them tracked. This also works if the creator is using the cross-posting option from Instagram to “Share to Facebook.”
The move could encourage more creators to share their work on Facebook as a result.
The new content protection system is automatically being provided to Facebook creators in its Facebook Content Monetization program who also meet enhanced integrity and originality standards, the company says. In addition, access to the new program is rolling out to creators who use Rights Manager.
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Image Credits:Meta
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