European policymakers have proposed sweeping changes to the way the EU regulates the tech industry. In just the last few months, the likes of Meta and Google have questioned strict EU policies relating to privacy and AI expansion, but if the European Commission’s new package of proposals are passed, a number of big tech roadblocks will be removed. Or at least lifted up a bit.
Changes to rules around AI, cybersecurity and data will, according to policymakers, generate growth for European businesses, while "promoting Europe’s highest standards of fundamental rights, data protection, safety and fairness." Among the proposals are amendments to the AI Act that Google has recently expressed concerns about, which would allow AI companies to access shared personal data for training models.
It also wants to simplify paperwork for smaller companies, and to make AI literacy a requirement for member states. AI oversight would also be centralized into the AI Office where general-purpose AI models are being used, a move intended to "reduce governance fragmentation." In addition, strict rules around the use of AI in areas deemed to be high-risk, which were expected to come in next summer, could be delayed until the Commission confirms that "the needed standards and support tools" are available to affected companies.
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The infamous (and admittedly very annoying) cookie banners that are foundational to the EU’s General Data Protection Regulation (GDPR) will also be rethought under the Commission’s proposals. If approved, people would see these banners pop up with less regularity, give their consent with one click, and save their cookie preferences so they presumably could be automatically applied within a browser.
The European Commission’s "digital omnibus" now goes to the European Parliament for approval, where it could face serious opposition. While the proposals are likely to be welcomed by the rapidly-growing AI industry, sceptics could argue that watered down privacy and AI legislation is evidence of Europe bowing to pressure from big tech and Donald Trump, who has publicly criticized the EU’s digital regulation.
This would represent a marked turnaround from the EU’s long-standing reputation as the tech industry’s most stubborn adversary. Back in September, it rejected calls from Apple to repeal its Digital Markets Act (DMA), a legal framework that Apple has repeatedly been accused of violating by the EU. In the summer, Meta refused to sign the EU’s AI Code of Practice, with its global affairs officer, Joel Kaplan, calling the code an “over-reach.”