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Key Takeaways Most small businesses either overspend on branding that doesn’t build real value or underspend in ways that hold them back.
Your goal should be to build a brand that compounds in value over time, much like a smart financial investment.
The best brands are built through consistent, measured actions that create trust, credibility and differentiation over time.
Every business owner knows that branding matters. But the hard truth is that most small and mid-sized businesses either overspend on things that don’t actually build equity, or they completely underspend in ways that keep them from ever standing out.
The goal with your branding should be to build a brand that compounds in value over time, much like a smart financial investment. Here are my tips to strengthen your brand presence while keeping your ROI in mind.
Related: Good (and Bad) Branding Advice That Can Make (or Break) Your Success
1. Reframe your branding efforts as an investment with its own ROI
Before spending a dollar, it’s worth reframing what brand investment actually means.
Your brand isn’t just about how your brand appears visually, but more importantly, it is the sum of how people perceive you. Your brand perception directly affects your pricing power, sales velocity and client retention, so when you invest in your brand, you’re building long-term equity that makes every other part of your business perform better.
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