Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways Focus on solving real customer problems, not just showing off AI.
Keep humans in control while AI handles repetitive or noisy work.
When I first started writing this a couple of weeks ago, the AI conversation looked completely different. Just a few weeks later, everything has shifted. There are new agents, new frameworks and new hype posts flooding my feed every morning.
That’s the reality of AI right now: anything you say feels outdated almost immediately. I’m not offering a definitive playbook. This is simply my perspective — as an entrepreneur, not a data scientist — on what’s actually useful in the B2B world and where I see the real opportunities emerging.
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The view from here
What I’m seeing right now is a wild mix. Some brands are forcing AI into every corner of the business. Others are actively trying to keep it out. In my space, there’s plenty of AI theater — shiny features slapped on top of existing products just to tick a box.
They look good in a press release, but they don’t actually make anyone’s life easier. If you spend any time on LinkedIn, you’ll know what I mean: endless posts from suppliers that are “blown away” or “beyond thrilled” to announce some new feature their team cranked out in a week.
It’s fun to watch the hype cycle, but it isn’t the same as solving the real jobs customers need done. The real win is figuring out where AI can actually speed things up, help you make better calls and not bog people down in complexity.
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