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Key Takeaways Social media can drive leads, but only when it’s used strategically rather than chasing virality or posting aimlessly.
The real results come from consistent, clear messaging that builds trust, tracks data and moves followers into owned channels over time.
If you’ve ever been told that you “just need to post more” to get leads from social media, you’re not alone. There’s a lot of noise out there about how to turn followers into clients, and while social media can be a powerful source of leads, it’s not magic.
And if you’re feeling overwhelmed by social media for your business, you’re not alone — 73% of small business owners say they feel lost with marketing on social media.
The truth is, social media isn’t a replacement for a marketing strategy. It’s a visibility tool, and how you use it determines whether your audience stays passive or actually converts into paying clients.
Here’s what actually works (and what doesn’t) when it comes to turning followers into leads, without buying bots, dancing on Reels or just posting and hoping.
Related: 4 Strategies for Generating High-Quality Leads Through Social Media
What doesn’t work: Chasing virality over connection
It’s easy to get caught up in metrics that look like success, including likes, views or follower count. I see way too many business owners trying to “go viral” or hire someone to “find them leads” on social media.
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