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Apple @ Work: Even in enterprise competition, the smartest companies know when to partner

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I believe Apple’s rise as the preferred device for IT teams comes from its focused approach to solving real problems first, then building the tools that make it easy for companies to connect their entire stack and have everything just work. While some companies in years past built their ecosystems around lock in and doing everything, Apple built its enterprise strategy around integration. The new collaboration between JumpCloud and Google Workspace is the latest reminder that the future of enterprise IT is not about competition. It is about cooperation for the customer, even when you compete at the same time.

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About Apple @ Work: Bradley Chambers managed an enterprise IT network from 2009 to 2021. Through his experience deploying and managing firewalls, switches, a mobile device management system, enterprise grade Wi-Fi, 1000s of Macs, and 1000s of iPads, Bradley will highlight ways in which Apple IT managers deploy Apple devices, build networks to support them, train users, stories from the trenches of IT management, and ways Apple could improve its products for IT departments.

The announcement of the Work Transformation Set, which combines JumpCloud’s identity and device management platform with Google Workspace, is a strategic move for both companies. It shows that even in a world where companies compete fiercely in one area, they can still build together when it makes sense for the customer. In a previous generation, these companies, including Apple, would have tried to offer everything a customer needs and avoid partnerships.

The rise of the open enterprise stack

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