Opinions expressed by Entrepreneur contributors are their own.
Key Takeaways Treating banking and crypto as separate realms is an outdated approach. The next era of finance will reward those who build one unified framework where both coexist.
Banks and crypto users have different foundations, but they share a demand for trust, clarity and usability. Both worlds should be converged under one compliant, scalable infrastructure.
To thrive in the evolving landscape of digital finance, platforms must be designed to serve both institutional and retail users. Success lies in building for both sides, not choosing one over the other.
In today’s financial landscape, traditional finance and crypto are often framed as opposing forces — one being regulated, slow and stable, and the other being fast, speculative and ungoverned. Many companies mirror this divide in their messaging and strategy, believing they must speak to each world separately. That approach is outdated.
At Bitpanda, we take a different view. We don’t see a split; we see convergence. We believe the future won’t be shaped by two competing narratives, but by one unified, trust-led foundation that serves both ecosystems. This cohesive approach enables us to engage both markets with credibility, because the next era of finance won’t reward companies that straddle two identities. It will reward those who build one trusted infrastructure that bridges both banks and crypto users alike.
To succeed, you cannot divide and conquer. The focus should be on finding common ground, creating infrastructure and products that deliver value across the spectrum. Yes, banks and crypto-native users may have different foundations, but they share a common demand for trust, clarity and usability. That’s where the future of finance lies: in bringing both worlds together under one compliant, scalable infrastructure.
Related: What It Will Actually Take to Bridge the Gap Between DeFi and Traditional Finance
The two worlds are converging
Bitpanda’s growth and ability to unite traditional banks with crypto offerings is being driven by a reputation that has remained steady across every jurisdiction, every product and every conversation. We’ve built a brand that resonates with the entire financial ecosystem. Not because we divided to conquer, but because we unified to lead.
... continue reading