Key Takeaways Nearly 50% of Gen Z shoppers intend to buy only necessities and gifts on Black Friday.
Still, 26% will spend at least half of their monthly salaries on sales — or even more.
American consumers are as ready as ever for Black Friday and Cyber Monday.
More than 80% of people plan to take advantage of Black Friday-Cyber Monday sales this year, including 92% of Gen Z shoppers, according to a recent survey from Deloitte.
New research from writing platform EduBirdie breaks down Gen Z‘s Black Friday approach — and just how much the young consumers are actually expected to spend.
Related: ‘Millions of Dollars in a Week’: Founder Reveals His Lucrative Black Friday Strategy
The study, which surveyed 2,000 Gen Z respondents, found that 13% of the young shoppers spend months preparing for Black Friday sales, with 47% intending only to buy necessities and gifts.
However, Gen Z consumers still expect to part with a significant chunk of their paychecks, per the findings: 26% will spend at least half of their monthly salaries on Black Friday purchases.
Another 6% plan to spend their entire monthly salary on Black Friday — and 2% even more than what they earn in a month.
Related: What Is ‘Doom Spending’? The Trend Takes a Toll on Personal Finances — and Members of This Generation Are Most at Risk.
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