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The Modern Investor's Guide to Turning Art Into an Asset

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Opinions expressed by Entrepreneur contributors are their own.

Key Takeaways Art is a stable alternative asset that can diversify and strengthen portfolios.

Define goals, research markets and set a budget before making art investments.

Long-term, strategic collecting blends personal fulfillment with meaningful financial appreciation potential.

Picasso, Monet, Rembrandt — for the average person, these names conjure images of stunning paintings hung in prestigious art galleries around the world. What they aren’t immediately associated with, however, is an attractive investment opportunity.

And yet fine art has been an appealing asset class for centuries. In fact, since art generally holds its value regardless of market conditions, it’s considered a safe haven during economic crises.

Wealth management professionals across the world are increasingly valuing art as an investment. In its 2021 Art and Finance Report, Deloitte found that the financial consideration of art collecting has become more and more important over the last 10 years.

Bringing creativity into every corner of my businesses has always been a priority, and that same spirit has deepened my love for art investing. Not only has art collecting been a source of healing and inspiration for me, it’s bloomed into something much bigger that’ll serve my family for generations.

If you’re considering diversifying your portfolio, art is a great alternative investment. But while I’ve learned that art investment is a wise move and personally fulfilling, it can be an intimidating world to step into. So, where exactly do you begin?

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