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AMD's Frank Azor insists the Radeon 9070 and 9070 XT will be sold at MSRP despite reports of imminent price hike

Published on: 2025-06-27 23:05:00

In context: AMD's Radeon RX 9000 series cards went on sale Thursday, starting at $549 for the RX 9070 and $599 for the RX 9070 XT. Following the launch, some retailers suggested that these new cards would only be available at MSRP for a limited time. However, AMD has denied these reports, stating that certain RX 9000 models will continue to be sold at the recommended prices even after initial stock runs out. AMD's Chief Architect of Gaming Solutions Frank Azor categorically denied that the $549 / $599 MSRPs are launch-only pricing, in a statement to The Verge. According to him, the company has collaborated with its AIB partners to ensure that "multiple vendors" will continue selling at least some variants of the cards at those prices. Azor added that, alongside the base models, manufacturers will also offer overclocked versions with premium configurations at higher prices to cater to different user needs. He further claimed that AMD is working with its partners to maintain a steady s ... Read full article.