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Key Takeaways Starting over isn’t failure — it’s strategic freedom to rebuild smarter and stronger.
Your skills, not your company, are your real lifelong safety net.
Resilience beats hustle; consistency quietly compounds when everything else falls apart.
Entrepreneurship isn’t always a fairy tale with billion-dollar exits, TED talks and champagne celebrations. Sometimes, it’s about starting over. And then starting over again, and again.
I’ve had to rebuild my career not once, not twice, but three times. Not because I failed, but because life threw me a plot twist. And through it all, I’ve learned a few key truths that every entrepreneur should carry in their back pocket, especially when the road gets rough.
First zero: Building a PR agency from scratch
In 2016, I left my job at the largest PR agency in my home country and started a small PR firm. I wasn’t new to PR as I had the experience, but running a company is an altogether different ball game. I had to figure out how to register the business, hire a team, manage clients and pitch to the media, all while trying not to combust.
In those early days, I was fighting for attention, as big corporations preferred established names, and I wasn’t one of them. But then I had a mindset shift, and I realized I was talking to the wrong crowd. Startups were the ones hungry for PR. They needed the visibility but couldn’t afford big agencies, so that was my niche.
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