Threads tests adding ‘interests’ on profiles to connect users with topical discussions

Meta’s Threads has begun testing a new feature that would allow people to add their interests to their profile on the social network. Instead of only advertising to profile visitors the sort of topics you might post about, the new interests feature will also direct users to active conversations about the topic. The company thinks this will help users more easily find discussions to join across its platform, a rival to X, even if they don’t know which people to follow across a given topic, like technology or sports. The feature could also make Threads more appealing to newcomers who want to quickly get connected with others discussing their favorite subjects. It joins Threads’ other recent addition of custom feeds, which allows Threads users to easily build feeds around specific topics or those including certain user profiles, and share them with others. Like the new interests feature for profiles, custom feeds are also powered by Threads’ understanding of topics. Reached for commen ... Read full article.