A sprawling academic cheating network turbocharged by Google Ads that has generated nearly $25 million in revenue has curious ties to a Kremlin-connected oligarch whose Russian university builds drones for Russia’s war against Ukraine.
The link between essay mills and Russian attack drones might seem improbable, but understanding it begins with a simple question: How does a human-intensive academic cheating service stay relevant in an era when students can simply ask AI to write their term papers? The answer – recasting the business as an AI company – is just the latest chapter in a story of many rebrands that link the operation to Russia’s largest private university.
Search in Google for any terms related to academic cheating services — e.g., “help with exam online” or “term paper online” — and you’re likely to encounter websites with the words “nerd” or “geek” in them, such as thenerdify[.]com and geekly-hub[.]com. With a simple request sent via text message, you can hire their tutors to help with any assignment.
These nerdy and geeky-branded websites frequently cite their “honor code,” which emphasizes they do not condone academic cheating, will not write your term papers for you, and will only offer support and advice for customers. But according to This Isn’t Fine, a Substack blog about contract cheating and essay mills, the Nerdify brand of websites will happily ignore that mantra.
“We tested the quick SMS for a price quote,” wrote This Isn’t Fine author Joseph Thibault. “The honor code references and platitudes apparently stop at the website. Within three minutes, we confirmed that a full three-page, plagiarism- and AI-free MLA formatted Argumentative essay could be ours for the low price of $141.”
Google prohibits ads that “enable dishonest behavior.” Yet, a sprawling global essay and homework cheating network run under the Nerdy brands has quietly bought its way to the top of Google searches – booking revenues of almost $25 million through a maze of companies in Cyprus, Malta and Hong Kong, while pitching “tutoring” that delivers finished work that students can turn in.
When one Nerdy-related Google Ads account got shut down, the group behind the company would form a new entity with a front-person (typically a young Ukrainian woman), start a new ads account along with a new website and domain name (usually with “nerdy” in the brand), and resume running Google ads for the same set of keywords.
UK companies belonging to the group that have been shut down by Google Ads since Jan 2025 include:
–Proglobal Solutions LTD (advertised nerdifyit[.]com);
–AW Tech Limited (advertised thenerdify[.]com);
... continue reading