Hadlee Simons / Android Authority
There are a lot of Android phone manufacturers out there. Counterpoint Research, for example, tracks more than 140 brands in its quarterly smartphone market-share reports.
Yet despite all that choice, Samsung remains the undisputed king of Android. Its global market share among Android makers exceeds 30%. In other words, almost one in three people who buy an Android phone end up choosing Samsung.
So how is it possible that in a market with so many options, a single company can capture nearly a third of it? Are Samsung’s phones truly that much better? Is the company’s business strategy simply superior? Or is it a mix of both?
I’ve thought about this a lot, and I’ve come up with seven reasons why Samsung is the king of Android — and why that’s unlikely to change anytime soon.
What company is best positioned to eventually challenge Samsung's Android dominance? 45 votes Google 44 % Xiaomi 24 % OnePlus 20 % Vivo 0 % Oppo 9 % Other (let me know in the comments) 2 %
Innovation at its finest
Ryan Haines / Android Authority
Samsung isn’t afraid to push the boundaries of technology and has significantly contributed to the progress of smartphone tech. The company consistently defines new categories and pushes core component performance forward, backed by its massive R&D resources.
The most famous example is the creation of the “phablet” category with the original Galaxy Note. Many consumers, as well as journalists, laughed at its large size at the time (5.3 inches), but it turned out to be the right call. The success of the Note series demonstrated that customers demanded larger displays, and today, most phones sport much larger panels than the original Note.
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