The Fire Season
At a recent CEO dinner in Menlo Park, someone asked the familiar question: Are we in an AI bubble?
One of the dinner guests, a veteran of multiple Silicon Valley cycles, reframed the conversation entirely. She argued for thinking of this moment as a wildfire rather than a bubble. The metaphor landed immediately. Wildfires don’t just destroy; they’re essential to ecosystem health. They clear the dense underbrush that chokes out new growth, return nutrients to the soil, and create the conditions for the next generation of forest to thrive.
As I reflected on the wildfire metaphor, a framework emerged that revealed something deeper, built on her reframing. It offered a taxonomy for understanding who survives, who burns, and why, with specific metrics that separate the fire-resistant from the flammable.
The first web cycle burned through dot-com exuberance and left behind Google, Amazon, eBay, and PayPal: the hardy survivors of Web 1.0. The next cycle, driven by social and mobile, burned again in 2008–2009, clearing the underbrush for Facebook, Airbnb, Uber, and the offspring of Y Combinator. Both fires followed the same pattern: excessive growth, sudden correction, then renaissance.
Now, with AI, we are once again surrounded by dry brush.
The coming correction will manifest as a wildfire rather than a bubble burst. Understanding that distinction changes everything about how to survive and thrive in what comes next.
The Overgrown Forest
When the brush grows too dense, sunlight can’t reach the ground. The plants compete against each other for light, water, and nutrients rather than against the environment.
That’s what Silicon Valley feels like right now.
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