When the September sun shone down on the arena in Nairobi, the grand finals of the first-ever PUBG MOBILE Africa Cup came to life. Inside the packed hall, players’ fingers flew across the Infinix GT 30 Pro, every tap and flick echoing through the crowd like a heartbeat. It was more than a championship; it marked the first deep collaboration between a gaming smartphone brand and PUBG MOBILE on African soil — and the beginning of a new chapter in the global expansion of mobile esports.
From “Official Tournament Device” to “Global Esports Co-Creator” Around the world, collaborations between brands and games are evolving from sponsorships into system-level partnerships, and Infinix stands at the forefront of this shift.
Its alliance with PUBG MOBILE goes far beyond co-branding. Guided by a strategy of localized operations and global co-creation, Infinix has expanded its esports presence across major competitive regions. From hardware tuning and frame-rate optimization to professional-league support and player-community engagement, the partnership deepens on every level.
Through the GT Gaming Co-Lab initiative, Infinix works with developers and professional teams to fine-tune network performance and gameplay response. The result is a suite of flagship innovations: GT Trigger capacitive shoulder keys, an esports-grade cooling system, and ultra-sensitive touch control that bring console-level precision to mobile gaming.
“Esports has become a universal language of the new generation,” said Tony Zhao, Chief Executive Officer (CEO) of Infinix. “Through our partnership with PUBG MOBILE, we aim to empower young players with technology that turns passion into performance and performance into global recognition.”
Since 2023, Infinix and PUBG MOBILE have joined forces across the Middle East, South Asia, Central Asia, and Europe, developing regional leagues, fan activations, and co-branded campaigns. In the Middle East, Infinix became the official gaming smartphone partner of the PUBG MOBILE Super League (PMSL). In South Asia, it launched the GT Gaming Arena tournament with local KOLs and university teams. In Europe, it introduced PUBG-themed limited-edition phones and offline experiences that brought gaming culture into daily life.
A defining moment arrived in 2024, when Infinix and the PMSL champion team appeared on New York’s Times Square billboard, signaling the brand’s esports vision expanding from regional influence to the global stage.
By 2025, the GT 30 Pro had become the official device of the PUBG MOBILE Africa Cup, delivering 120FPS gameplay, competitive-grade cooling, and lightning-fast touch response, setting a new benchmark for professional mobile esports.
From Zero to Hero: Africa’s Next Esports Frontier The 2025 PUBG MOBILE Africa Cup, held at Charter Hall in Nairobi, gathered 16 elite teams from across the continent. After three days of intense competition, XForce Rejects from South Africa claimed the title, with player SHIVA named Finals MVP. They became Africa’s first team to qualify for the PUBG MOBILE Global Championship (PMGC), marking a historic leap for African esports.
As mobile internet adoption accelerates across Africa, smartphones have become the continent’s primary gateway to gaming. The player base of PUBG MOBILE continues to expand, and Infinix, one of the earliest smartphone brands to invest deeply in African markets, stands at the heart of that growth.
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