When someone asks me for gadget buying advice, I normally tell them to stick with their current device. In 2025, most new tech products aren't a worthwhile upgrade over even something that was released a few years ago — and with the price of everything going up, that new iPhone can wait. But things aren't normal right now.
On December 3, The Wall Street Journal reported memory manufacturer Micron would wind down Crucial, its consumer business, to focus on components for the AI industry. The PC I'm writing this article on has an SSD and RAM from Crucial. Overnight, Micron decided to end a business it spent decades building, and from a certain perspective, I guess it makes sense. In recent months, OpenAI has signed more than $1.4 trillion worth of infrastructure deals, creating unprecedented demand for server-grade solid-state storage and RAM.
To meet the moment, manufacturers have been allocating more of their production capacity and wafers to high-margin commercial customers. For consumers, the result has been skyrocketing RAM prices, with some DDR5 kits now costing as much as two or three times as much as they did a couple of months ago. Recent analysis from TrendForce shows the price of some consumer-grade SSDs increased between 20 and 60 percent in November for the same reason. Then there's LPDDR5X memory, which is used in both smartphones and NVIDIA's Grace Blackwell and Vera Rubin platforms. In 2026, it's expected to increase in price as well. The demand for AI infrastructure is such that all consumer electronics may cost more in the coming months.
That gets me to the purpose of this article. If you've been thinking about upgrading to a new graphics card, I would recommend you buy one sooner rather than later. The AI boom came for RAM first, and there are already signs it will come for GPU pricing next. A recent report suggests AMD is considering raising the MSRP of its 8GB models by $20 and 16GB models by $40 due to the price of GDDR6 memory. NVIDIA, meanwhile, is rumored to have recently told its board partners it would no longer supply them with VRAM for their cards.
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Neither NVIDIA nor AMD responded to comment requests from Engadget requesting they share how they plan to work with their board partners to ensure GPU prices remain stable. NVIDIA also did not comment on reports the company will stop providing VRAM to its board partners.
Separate from the memory shortage, neither NVIDIA nor AMD are expected to release new GPUs soon. According to recent rumors, the earliest a Super refresh of the Blackwell line could arrive is sometime in the middle of 2026 — not at CES in January as the 40-series Super cards did in 2024. The memory crunch could complicate things there too, since the company has typically relied on more and faster VRAM to offer better performance on its Super cards. With 50-series Super GPUs, it might not be the case that NVIDIA announces them at the same MSRP as their non-Super predecessors, which was the case with the 40-series.
As for AMD, the company debuted its RDNA 4 cards at the start of the year. We know it's already working on RDNA 5, and if a recent chat with Sony's Mark Cerny is any indication, the new architecture will be a major step change for AMD. However, right now rumors indicate the earliest RDNA 5 could arrive is sometime in 2027.
In other words, with nothing new on the horizon and pricing of existing stock likely to increase, there might be only a short window where you can get a new GPU at a reasonable price. It's impossible to predict the future, but if you're in need of an upgrade and have the means to purchase, there might not be a better opportunity before the end of 2026.
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