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Key Takeaways Never stop following up (unless they officially unsubscribe).
Get more creative with your follow-up and diversify your delivery.
Make your follow-up easier by putting automations in place.
What does it take to achieve real success? Thomas Edison’s life offers a clear answer: persistence. He still holds the record for the most patents by a single inventor. He ran over 10,000 experiments while creating the light bulb and tested more than 17,000 plants in his search for natural rubber.
His secret was simple — he never quit. As he famously said, “I have not failed. I’ve just found 10,000 ways that won’t work.”
So, how far are you willing to go to reach your goals?
In marketing, it’s easy to get caught up on hacks, quick fixes or a magic shortcut to growth. While there are ways to accelerate progress, the hard truth is that long-term success is built on determination and persistence.
It took me 27 years to build a $119 million business, and the foundation was the same principle Edison lived by: I kept going.
You can’t predict whether a lead will close in three days or 3,000 — but you can control your consistency. There should never be a point when you stop marketing to your audience. Here are three best practices for effective follow-up.
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