So You Want To Speak At Software Conferences?
I run a .NET user group here in London, and we host a lot of talks from people who are relatively inexperienced presenters. Sometimes they’ve done presentations internally but never spoken before a public audience. Sometimes they’re developers who have been in theatre or played in bands; people with plenty of stage experience but who haven’t presented on technical topics before - and sometimes they’ve never done any kind of public presentations or performance at all. We aim to be a friendly, supportive crowd; public speaking can be daunting, and the first public outing of somebody’s first talk can be… let’s just say that the presenter sometimes learns a lot more than the audience, and leave it at that.
But it can also be a hugely rewarding experience, and as a seasoned tech presenter who’s been doing this for a while, aspiring speakers often ask me for advice on how to take it to the next level.
Before we get into the specifics, there are two things to bear in mind.
One: ask yourself why you want to do this. What does “the next level” mean for you? Are you looking to promote your consultancy, or your training courses, or your software products? Do you want to become a professional speaker and actually get paid to give talks? Are you doing it ‘cos you want to go places and meet people? Figure out what “success” looks like for you.
Two: be realistic about how much work is involved. It took me seven years to go from my first user group lightning talk, back 2008, to my first international conference. If you think you can hack together some code, write a talk about it, stick it on Sessionize and three months later you’re on your way to a major international event like NDC or Yow! or Devoxx… well, no. That’s not how this works. Strap in; it’s a long ride.
Year 1: Get Good
Write the talk. Write a talk nobody else could do; tell a story nobody else can tell. Figure out what your audience is going to learn, and why you’re the best person to teach them that. Then give it at local user group. It might go great. It might be a train wreck. Don’t worry. That’s one of the reasons user groups exist. Learn from the experience. Fix the demos. Fix the slides. If it was too short? Write some more. If it was too long? Cut something. Give it at another user group. Do it again. Do it again. Maybe write a second talk, shop that one around a couple of user groups too.
If you can’t find user groups, look on Meetup.com. Yes, it’s a horrible platform, but it works; search by topic, search by region, find groups that look like a good match for your content, and ask if they’re looking for speakers. They probably are.
Year 2: Get Seen
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