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CEO of South Korean online retail giant Coupang resigns over data breach

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Park Dae-jun, CEO of South Korean online retail giant Coupang has resigned, three weeks after the company became aware of a massive data breach that affected nearly 34 million customers.

The CEO of South Korean online retail giant Coupang Corp. resigned Wednesday, three weeks after the company became aware of a massive data breach that affected nearly 34 million customers.

Coupang said CEO Park Dae-jun resigned due to the data breach incident — which was revealed on Nov. 18 — according to a Google translation of the statement in Korean.

"I am deeply sorry for disappointing the public with the recent personal information incident," Park said, adding, "I feel a deep sense of responsibility for the outbreak and the subsequent recovery process, and I have decided to step down from all positions."

Following his resignation, parent company Coupang Inc . appointed Harold Rogers, the Chief Administrative Officer and General Counsel, as interim CEO.

Coupang said that Rogers plans to "focus on alleviating customer anxiety caused by the personal information leak" and to stabilize the organisation.

Park, who joined the company in 2012, became Coupang's sole CEO in May, after the company transitioned away from a dual-CEO system.

According to Coupang, he was responsible for the company's innovative new business and regional infrastructure development, and led projects to expand sales channels for small and medium enterprises, among others.

South Korean companies are known for being "very, very cost-efficient," which may have led to neglecting areas like cybersecurity, Peter Kim, managing director at KB Securities, told CNBC's "Squawk Box Asia" Wednesday.

"I think the core issue here is that we've had a number of other breaches, not just Coupang, but previously, telecom companies in Korea," Kim added. "I understand some data companies consider Korea to be [the] top three or four most breached on a data, on an IT security basis in the world."