OpenAI CEO Sam Altman speaks during the US Federal Reserve Board of Governors' "Integrated Review of the Capital Framework for Large Banks Conference" at the Federal Reserve in Washington, DC, on July 22, 2025. (Photo by Mandel NGAN / AFP) (Photo by MANDEL NGAN/AFP via Getty Images)
OpenAI CEO Sam Altman speaks during the US Federal Reserve Board of Governors' "Integrated Review of the Capital Framework for Large Banks Conference" at the Federal Reserve in Washington, DC, on July 22, 2025. (Photo by Mandel NGAN / AFP) (Photo by MANDEL NGAN/AFP via Getty Images) (MANDEL NGAN via Getty Images)
OpenAI is in a far less commanding position than it was following the public release of ChatGPT a few short years ago.
Back in 2022, the sudden popularity of ChatGPT sent Google into a panic. The company was so worried about the possibility of the upstart chatbot disrupting its Search business, executives sounded a "code red" alert inside of the company and called Sergey Brin and Larry Page out of retirement to help it formulate a response to OpenAI. It then rushed out Bard, announcing its first commercial chatbot on February 6, 2023. Google's stock tanked days later when the AI incorrectly answered a question about NASA's James Webb Space Telescope during a public demo.
But it wasn't just Google that wanted a piece of OpenAI, while the search giant sought to compete with it, others — including Microsoft and Apple — made deals with the company to bring its technology to their products and services, all the promise that AI would eventually revolutionize every facet of the economy.
Advertisement Advertisement
Since then, OpenAI has seen its lead against Google and much of the AI industry evaporate, culminating in a series of successive blows throughout 2025. On January 20, the same day Altman was busy rubbing shoulders with other tech oligarchs at Donald Trump’s inauguration, China’s DeepSeek quietly released its R1 chain-of-thought model. A week later, the startup's chatbot surpassed ChatGPT as the most-download free app on the US App Store. The overnight success of DeepSeek eliminated $1 trillion worth of stock market value, and almost certainly left OpenAI blindsided.
In response, the company showed a newfound urgency. In one week, for instance, OpenAI released both o3-mini and Deep Research. It even went so far as to announce the latter on a Sunday evening. But for all its new urgency, OpenAI's biggest, most important release of the year was a miss.
It's safe to say GPT-5 hasn't lived up to anyone's expectations, including OpenAI's own. The company touted the system as smarter, faster and better than all of its previous models, but after users got their hands on it, they complained of a chatbot that made surprisingly dumb mistakes and didn't have much of a personality. For many, GPT-5 felt like a downgrade compared to the older, simpler GPT-4o. That's a position no AI company wants to be in, let alone one that has taken on as much investment as OpenAI.
Anthropic was quick to take advantage of the weakness, signing a deal with Microsoft to bring its Claude models to Copilot 365. Previously, Microsoft depended exclusively on OpenAI for partner models in Copilot. Before the company announced the integration, reporting from The Information said Microsoft made the decision based on the strength of Anthropic's Sonnet 4.0 model, judging it "perform[ed] better in subtle but important ways" relative to OpenAI's offerings.
... continue reading