Anyone who has used an AI image or video generator knows that these tools are often the opposite of precise. If you're using an AI generator with a specific idea in mind, you'll likely need to do a lot of work to bring that exact vision to life.
Adobe's convinced that it can make its AI hub, Firefly, a place where AI can be customized and precise, which is what the company aims for with the release of new AI video editing tools on Tuesday.
Over the course of 2025, Adobe has quietly emerged as one of the best places to use generative AI tools. With Firefly subscriptions starting at $10 per month, it's an affordable program that provides integration with top models from Google, OpenAI, Runway, Luma and several other leading AI companies. It's expanding its roster with Topaz Labs' Astra (available in Firefly Boards) and Flux 2.1 from Black Forest Labs, available in Firefly and Photoshop desktop.
The partnerships are helping to make Firefly an all-in-one hub for creators to leverage AI, said Steve Newcomb, vice president of product for Firefly, in an exclusive interview. Just as Photoshop is the "career partner" of photographers, Firefly aims to become a partner for AI video and image creators.
"If you're a photographer, [Photoshop] has everything that you could ever want. It has all the tooling, all the plugins, in one spot with one subscription. You don't have to subscribe to 25 different photo things," Newcomb said. "So for us, Firefly, our philosophy is, how do we be that home?"
One way is through partnerships with AI companies, similar to Photoshop plug-ins. Precise editing tools are another, he said.
That's why Adobe is trying to make it easier to edit AI-generated content. Hallucinations are common in AI-generated images and videos, such as disappearing and reappearing objects, weird blurs and other inaccuracies. For professional creators who use Adobe, the inability to edit out hallucinations makes AI almost unusable for final projects.
In my own testing, I've often found that editing tools are basic, at best. At worst, they're entirely absent, particularly for newer AI video technologies. Firefly's new prompt-based editing for AI videos, announced on Tuesday, is a way to get that hands-on control.
If you've edited images in Firefly via prompting, the video setup will feel very familiar. Even if you haven't, prompt-based editing is essentially a fancy term for asking AI to modify things as you would when talking with a chatbot. Google's nano banana pro in Gemini is one example of an AI tool that allows you to edit through prompts.
Firefly's video prompt editing has the added bonus of allowing you to switch between models for edits: You can generate with Firefly and edit with Runway's Aleph, for example.
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