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Helsinki in winter. A picture of joy. (Photo by Alessandro Rampazzo/Anadolu via Getty Images)
Today is World Happiness Day. So, like every year on March 20th, you are likely to see a lot of headlines reporting on the publication of the annual World Happiness Report. “Finland is again ranked the happiest country in the world [while] the US falls to its lowest-ever position,” a headline in the Associated Press ran this morning. Forbes even got philosophical, promising “5 Life Lessons From Finland, Once Again the World’s Happiest Country.”
Published by the United Nations Sustainable Development Solutions Network and the Wellbeing Research Centre at Oxford University, the basic message of the report has remained the same since its launch in 2012. The happiest countries in the world are in Scandinavia; this year, Finland is followed by Denmark, Iceland and Sweden. America, despite being one of the richest large countries in the world, persistently underperforms: this year, the United States only comes in 24th out of the 147 countries covered in the report, placing it behind much poorer countries like Lithuania and Costa Rica.
I have to admit that I have been skeptical about this ranking ever since I first came across it. Because I have family in both Sweden and Denmark, I have spent a good amount of time in Scandinavia. And while Scandinavian countries have a lot of great things going for them, they never struck me as pictures of joy. For much of the year, they are cold and dark. Their cultures are extremely reserved and socially disjointed. When you walk around the—admittedly beautiful—centers of Copenhagen or Stockholm, you rarely see anybody smile. Could these really be the happiest places in the whole wide world?
So, to honor World Happiness Day, I finally decided to follow my hunch, and look into the research on this topic more deeply. What I found was worse than I’d imagined. To put it politely, the World Happiness Report is beset with methodological problems. To put it bluntly, it is a sham.
News reports about the World Happiness Report usually give the impression that it is based on a major research effort. Noting that the report is “compiled annually by a consortium of groups including the United Nations and Gallup,” for example, an article about last year’s iteration in the New York Times warned darkly that “the United States fell out of the Top 20” without a hint of skepticism about the reliability of such a finding.
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