Brian Armstrong, chief executive officer of Coinbase Global Inc., speaks during the Messari Mainnet summit in New York, on Thursday, Sept. 21, 2023.
Coinbase is making its biggest push yet to reposition itself as a mainstream trading and financial platform, moving beyond crypto and into the broader retail investing stack as competitors show there's real money in always-on engagement products.
The digital asset exchange announced Wednesday that it's rolling out a major slate of new products designed to turn Coinbase into a one-stop financial app, expanding into stocks, more advanced trading, and prediction markets, while doubling down on its on-chain ecosystem and new tools for businesses, developers, and automated financial guidance.
While many of these offerings have been telegraphed for months, Coinbase says the products are now built, and ready to go.
CEO Brian Armstrong is looking to make his platform the place to trade everything.
That includes stocks, a streamlined futures and perpetuals experience, and prediction markets through Kalshi, alongside a tokenization roadmap aimed at eventually bringing more traditional assets on-chain, including equities.
The area of prediction markets, in particular, is quickly getting crowded.
DraftKings has moved to buy its own exchange, FanDuel is teaming up with CME, and Polymarket is entering the U.S. through a newly approved venue. Robinhood , meanwhile, is putting LedgerX at the center of its regulated push.
The defining rivalry in the space remains Kalshi versus Polymarket, regulated rails versus crypto-native liquidity.
Armstrong said the category's appeal isn't just trading, but its insight into sentiment, and what people think will happen next on any given topic.
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