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Key Takeaways Unite PR, ads and emails for higher conversions.
Leverage media features for continued sales and authority.
Be strategic about where to engage potential buyers.
With 2.7 billion online shoppers worldwide and more than 13.7 million ecommerce stores in the U.S., it’s harder than ever for brands to stand out. After working with hundreds of founders across Shopify, Amazon and DTC stores, I’ve learned that growing your brand online isn’t about doing more, it’s about doing it smarter.
At Everything Branding, we’ve seen firsthand how founders can boost online sales by creating a connected, data-driven approach that brings every marketing channel together.
“When PR, Google Ads and emails work together, the results multiply. PR builds trust, ads capture intent, and email nurtures loyalty,” says our client Tiffany McCasland, The Chair Blanket + City Bonfires. “That full-circle approach has driven some of our highest conversion rates yet.”
Here’s how to make your ecommerce brand not just visible but unmissable.
Related: How to Earn Customer Trust and Boost Sales Without Big Ad Budgets
1. Make every marketing channel work together
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