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Coffee. After water, it’s America’s most popular beverage. A $100B industry in the U.S. alone, right under our noses.
But while many love it for its jolt, investors love it for a different reason.
After all, artificial intelligence (AI) isn’t coming along anytime soon to turn the industry on its head. And roughly two out of three people rely on it daily, no matter what the economy does.
It’s led multi-billion-dollar giants like Starbucks ($SBUX, $96B market cap), Nestle ($NSRGY, $250B market cap), Peets ($JDEPY, $15B market cap), Keurig Dr Pepper ($KDP, $40B market cap), and Dutch Bros ($BROS, $10B market cap) to public markets.
But there’s one company in this booming industry that is doing things differently. And they just got exclusive rights to begin selling their products under the brand of one of coffee’s most beloved names.
That company? The Green Coffee Company. Already Colombia’s #1 largest coffee producer, they just secured exclusive rights to the storied Juan Valdez brand in the U.S. and Canada.
Why is that such a big deal? Because Juan Valdez remains a top-five choice among many American coffee drinkers and #1 choice for many Hispanic Americans. Founded and popularized in 1959, it is a brand that many Americans grew up with.
As Colombia’s largest producer, few can match Green Coffee Company’s state-of-the-art processing infrastructure, logistics capabilities and on-the-ground network. And with the benefit of Colombia’s most recognizable coffee brand, they’re preparing to take this storied brand to new heights as they accelerate their North American expansion.
So it’s no surprise that they’ve got their eyes on an IPO in 2027.
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