TL;DR Peacock’s lower-tier Premium plan will begin showing “Arrival Ads” that appear immediately when the app is opened.
Peacock is also using AI to deliver ads at key moments during live sports broadcasts.
To avoid this increasing ad load, users must pay for the higher-priced Premium Plus subscription.
NBCUniversal’s streaming video service, Peacock, offers two tiers of subscriptions. After its steepest price hike a few months ago, the ad-supported Premium tier costs $10.99 per month, while you will have to shell out $16.99 per month for the ad-free Premium Plus tier. As if the existing ads in the Premium tier weren’t enough, Peacock has the bright idea to add even more ads to the Premium tier — this time, showing ads right when the app starts up.
Don’t want to miss the best from Android Authority? Set us as a favorite source in Google Discover to never miss our latest exclusive reports, expert analysis, and much more.
to never miss our latest exclusive reports, expert analysis, and much more. You can also set us as a preferred source in Google Search by clicking the button below.
Variety reports that Peacock users will soon be greeted by an ad as soon as they open the app. Called “Arrival Ads,” these ads will be incorporated into the Peacock home page as a live spot that plays as a user logs onto the streaming service.
As you can see, the app’s startup page, which previously displayed only the profile selector in the middle, will soon be dominated by an ad, and the profile selector will be relegated to the left edge.
These ads will play every time you open Peacock as a Premium user, starting next year. If you don’t want to see these ads at startup, you will have to subscribe to Peacock’s Premium Plus tier.
NBCUniversal’s announcement is quite proud that Peacock is the first streamer to offer this type of ad. These dynamic experiences mark a step-change in platform innovation, with Peacock being the first streamer to offer this type of ad in a premium AVOD environment – turning the platform’s front door into an interactive brand moment and demonstrating how technology and world-class storytelling can fuel engagement, fandom, and full-funnel performance. While the brag is intended for advertisers who want to advertise on Peacock, it definitely does not sit right with customers for whom this is nothing more than even more enshittification.
... continue reading